Gary Forss – Medium

Gary Forss

The Availability Bias when thinking about ‘our customers’.

There exists a cognitive proclivity called the “availability bias”, which if you are not already familiar, essentially describes the…

2 min readMar 24, 2021

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Gary Forss

The difference between brands and “brandz”

Launching new “brandz” is much easier now. You can literally set up an online store, find a trending product on Alibaba, acquire a logo…

2 min readJan 19, 2021

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Gary Forss

The freedom of ignorance. Circle of competence. Singing into Hair Brushes.

The first advert I ever created was pretty terrible. I was 19, had chosen not to go to university as I didn’t know what I wanted to do with…

4 min readApr 16, 2018

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The freedom of ignorance. Circle of competence. Singing into Hair Brushes.

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Gary Forss

You don’t fight fire with fire — you fight it with water.

I have been living in Gothenburg for eight months now. And during this time, have been able to enjoy the variety of entertainment, nature…

3 min readApr 11, 2018

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You don’t fight fire with fire — you fight it with water.

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Gary Forss

Note to self: a personal manifesto for learning about marketing

Remember, it is not the amount of news and information you absorb that matters, it is the quality — the skill resides in determining the…

2 min readMar 13, 2018

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Gary Forss

Here’s to the Account Managers

The Account Manager position within an agency falls into a category of roles commonly referred to as ‘client facing.’ Being directly…

2 min readMar 12, 2018

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Gary Forss

How much weight should we place on brand purpose?

For some time, there has been something of a narrative that suggests brands with a highly refined purpose — that is relevant to a given…

5 min readFeb 13, 2018

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Gary Forss

Gary Forss

The diary of the a client side marketing manager in B2B — documenting the daily grind, wins, losses and frustrations of client side marketer.

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