Gary Forss – Medium

Gary Forss

The Availability Bias when thinking about ‘our customers’.

There exists a cognitive proclivity called the “availability bias”, which if you are not already familiar, essentially describes the…

Mar 24, 2021

Mar 24, 2021

The difference between brands and “brandz”

Launching new “brandz” is much easier now. You can literally set up an online store, find a trending product on Alibaba, acquire a logo…

Jan 19, 2021

Jan 19, 2021

The freedom of ignorance. Circle of competence. Singing into Hair Brushes.

The first advert I ever created was pretty terrible. I was 19, had chosen not to go to university as I didn’t know what I wanted to do with…

Apr 16, 2018

The freedom of ignorance. Circle of competence. Singing into Hair Brushes.

Apr 16, 2018

You don’t fight fire with fire — you fight it with water.

I have been living in Gothenburg for eight months now. And during this time, have been able to enjoy the variety of entertainment, nature…

Apr 11, 2018

You don’t fight fire with fire — you fight it with water.

Apr 11, 2018

Note to self: a personal manifesto for learning about marketing

Remember, it is not the amount of news and information you absorb that matters, it is the quality — the skill resides in determining the…

Mar 13, 2018

Mar 13, 2018

Here’s to the Account Managers

The Account Manager position within an agency falls into a category of roles commonly referred to as ‘client facing.’ Being directly…

Mar 12, 2018

Mar 12, 2018

How much weight should we place on brand purpose?

For some time, there has been something of a narrative that suggests brands with a highly refined purpose — that is relevant to a given…

Feb 13, 2018

Feb 13, 2018

Gary Forss

Gary Forss

The diary of the a client side marketing manager in B2B — documenting the daily grind, wins, losses and frustrations of client side marketer.

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